Germany’s largest car market on the internet mobile.de and the video ad network SpotRails bring video content to the mobile.de website, thereby creating a unique value for customers and an exclusive advertising environment.

BERLIN/DREILINDEN - The video advertising specialist SpotRails (www.spotrails.com) and mobile.de (www.mobile.de) in an unprecedented cooperation bring videos to the website of the largest German car  market on the internet. For all of the 50 most searched for car models mobile.de now shows its users reviews in the form of short videos - tailored especially to the buyers of used vehicles. These videos are embedded on the mobile.de detailed results pages of the respective vehicles.  Before the actual videos advertisers can place short commercials with a length of up to 30 seconds as so called “PreRoll Ads”. For the delivery of the video content and the commercials mobile.de is relying on the innovative video ad serving platform “Spot Rails” of the Berlin-based company Online Advertising Solutions Ltd. The newly created reach of  more than 3 m. ad impressions per month for preroll ads is marketed to advertisers and agencies by both the eBay Advertising Group as well as SpotRails.

About SpotRails:SpotRails is an ad management platform and ad network for online video advertising. On the one hand SpotRails develops and operates the technology webmasters use to display online video advertising on their pages. On the other hand SpotRails aggregate the available inventory for online video ads and makes it available to advertisers and media agencies for fast and convenient booking of campaigns. SpotRails is a service of Online Advertising Solutions Ltd. which also successfully operates the video ad network captain (www.captainad.com) since 2007.

About mobile.de:According to IVW (08/2009) mobile.de with around 51 million visits per month is the most-visited internet car market in Germany. Users can currently choose from more than 1.4 million vehicles. Meanwhile mobile.de offers the largest private car, commercial vehicle and motorcycle offering in Germany (Source: CAR-Institute 2008/2009). The offer of mobile.de is aimed at both individuals as well as car dealers. In Germany, more than 35,000 merchants use the Internet car market. mobile.de is a subsidiary of eBay International AG and employs 120 employees at the site Dreilinden / Berlin.