SpotRails announces a partnership with Serranetga. Serranetga will use SpotRails technology to introduce video advertising in Switzerland. The Swiss marketer Serranetga partners with OAS to enable Swiss publishers to market their online video with the international successful SpotRails technology.
Berlin/Zürich, September, 23d 2009 – The online video advertising specialist SpotRails and the Swiss marketer Serranetga enable Swiss advertisers to effectively execute online video campaigns. Serranetga will handle all of its video campaigns through the SpotRails platform.
SpotRails develops and operates his Video Ad Serving Platform (VASP) as a whitelabel solution for Serranetga. The partnership gives Serranetga the flexibility it needs to serve special customer demands of the Swiss market. Ad formats will be developed by SpotRails Professional Services on a campaign level. „Serranetga is the partner we need to be able to successfully offer our services in Switzerland.” says Max Moldenhauer, CEO of OAS.
About SpotRails
SpotRails is an Ad Management Platform and an Advertising Network for online video advertising. SpotRails makes the technology available to publishers to enable them to display online video ads on their websites. SpotRails also aggregates the inventory of these publishers and allows advertisers and media agencies to quickly and easily book online video campaigns throughout the entire network. SpotRails is a service of Online Advertising Solutions Ltd. and is a successful player in the German and international online video advertising market.
About Serranetga
Serranetga is Rhaeto-Romanic and means “zipper”. And the name is program: Serranetga connects the Swiss advertising industry with the online market. Just like a zipper. Serranetga is the contact for innovative online marketing, specialist in social media and provider of a premium advertising network. Serranetga advises, plans and realizes online campaigns for display ads, rich media campaigns, social media, viral- and mobile-marketing.
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