Via the integration of “Social Elements” in their innovative video ad formats SpotRails creates an unique possibility for brands to interact with their customers within the video ad unit. By making the Facebook “Like Buttons” and the possibility to further spread the ad via Twitter and other social networks an integral part of the video ad itself customers can very easily interact with the advertiser while watching the video ad. To use these “Social Elements” in their vidoe ads the advertiser only needs the video, the rest is done automatically by the SpotRails Video Adserving Platform.