Online Advertising Solutions Ltd.

Via the integration of “Social Elements” in their innovative video ad formats SpotRails creates an unique possibility for brands to interact with their customers within the video ad unit. By making the Facebook “Like Buttons” and the possibility to further spread the ad via Twitter and other social networks an integral part of the video ad itself customers can very easily interact with the advertiser while watching the video ad. To use these “Social Elements” in their vidoe ads the advertiser only needs the video, the rest is done automatically by the SpotRails Video Adserving Platform.

SpotRails advertisers and agencies are now able to query their statistics by API.

A simple REST interface provides detailed statistics which can be integrated transparently into your business processes. Example: Automatize your customer reports to generate increased value for your customer.

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Here at Captain Ad we always try to make things better. We know that customer satisfaction is the base for our success. To satisfy the demand for reach of our advertisers we added overlay support throughout the whole Captain Ad network beginning from January, 12th 2010. The overlay appears 15 seconds after the video started. You can try out an example in the Captain Ad showroom. Continue reading →

SpotRails now offers publishers with no video content on their websites the possibility to earn money with high quality video advertising campaigns. Advertisers profit from additional high quality video ad inventory for their campaigns. The SpotRails Videostitial shows the user a full screen video ad at the beginning of the visit of a website. The website content itself is in the background while the ad is playing creating a high quality and high attention placement. Continue reading →

Just in time for Christmas SpotRails offers a bundle with German video traffic on interantional video portals. This bundle incudes FoxNews, Dailymotion, Justin.tv, Livestream, Ustream und ChinaOnTV. These websites generate about 10m video views by users from Germany each month. The average German user on these websites is very well educated and very open to international trends. Advertisers can book preroll ads via SpotRails on all these video portals as a bundle in a very attractive end-of-the-year promotion.

SpotRails welcomes blau Mobilfunk GmbH as new advertiser. blau Mobilfunk GmbH uses the video ad network SpotRails to increase the reach of its online video ad campaigns. SpotRails delivers blau campaigns in its premium network as preroll and postroll ads. The aim of blau is to expand the current campaign to a new and innovative channel to reach a broader target group.

ChinaOnTV.com becomes part of the SpotRails network. SpotRails continues to expand its cross-border reach with the video platform ChinaOnTV.com. ChinaOnTV.com is a US based privately held web publisher focusing on delivering English video content to the Western world about China. ChinaOnTV.com covers Business, Learning, Travel, Cultural, Cuisine and City Focus Channels along with more than 10 sub channels.

Captain Ad has different payout currencies for traffic from different countries, currently Euro and US-Dollar. To accelerate the payout calculation, we have modified the handling of currencies beginning November, 1st 2009 and now calculate the payouts in two steps: The first step is to calculate the payouts exclusively in Euro. If a publisher’s account is kept in US-Dollar, the payouts will be converted into US-Dollar in the second step.

Since this is just a technical modification, nothing will change in the publisher’s user interface. If your account is in US-Dollar there might be some slight fluctuations of the CPM since we will convert your daily earnings from Euro into US-Dollar at the end of every day using the latest exchange rate.

If you have been paid in US-Dollar, we will continue to pay you in US-Dollar. If you have been paid in EUR, we will continue to pay you in EUR - this will of course remain unaffected.

Captain Ad on Twitter and Facebook

In case you do have any questions or comments on these changes please feel free to contact us by phone or email. Additionally, you may also follow us on Twitter or Facebook now:

• http://facebook.com/captainad
• http://twitter.com/captainad

Ustream.tv becomes part of the SpotRails network. Ustream is the leading destination in premium live video programming. Focus is on featured, co-produced/marketed partner shows, fitting categories are Entertainment, Music, International Celebrities, Sports, News, Technology, Events and more. SpotRails marketsthe German traffic for Ustream.tv.

SpotRails announces a partnership with Serranetga. Serranetga will use SpotRails technology to introduce video advertising in Switzerland. The Swiss marketer Serranetga partners with OAS to enable Swiss publishers to market their online video with the international successful SpotRails technology.

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